Abbreviated as SEM, Search Engine Marketing is a form of internet marketing through Pay Per Click (PPC), that involves the endorsement of websites by escalating their visibility in Search Engine result pages through optimization as well as through advertising. The SEM's aim is to rank your company's website at the top of any potential customer's search result page. According to Harris Interactive (Rochester, N.Y.), in 2005, 88 percent of online shoppers investigated on Search Engines before they made a purchase, and more than 65 percent of those shoppers used search engines to do so. Correctly or incorrectly, users view search grades as a legalization of a company's status and significance, and this raises the importance of search engines to any company. It is a huge market that many companies leave untouched, unaware to the quantity of business they drop, oblivious that their rankings are something they can influence, or bewildered about the manner in which they can do so. The management process of Central Digital Media (Pay per Click) consists of developing strong marketing messages to invite potential customers to the website by connecting with their needs, and encouraging them to engage. With pay per click advertising we will help you get more traffic from search engines. The formula for PPC success is in well placed bids combined with meaningful landing pages.